Pharma eDetailer apps


Ward 6 Digital specialised in creating sophisticated, interactive iPad-based sales tools for Pharma and Health clients. I worked with the team to modernise development processes and bring design sensibility to data-driven showcases.

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The Baxter Peritoneal Dialysis app (above) was a simple value proposition project, relative to the level of interaction we had produced in other projects. I used a clean, typographic approach paired with illustration, emulating editorial graphic design. The app is brought to life by calm, measured transitions on interaction and page loads.

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The Actifuse Bone Graft Substitute app held a large information set, so it’s success relied on clear a information architecture and well-designed navigation. I designed the user journeys, applied a design direction across the app, and also built it, managing detailed client feedback throughout.

These projects are not publicly available. Completed while working for Ward6.