The brief, the scope and the dance

essays8 minutes

Frustrating, ugly websites that don't live up to their promise are the result of a misunderstood brief and a lack of real scope. How can makers and clients work together to ensure better solutions? By reframing brief and scope as communication tools for collaboratively dealing with project realities as they unfold. Continue reading

The instantaneous language of beauty

essays5 minutes

We use the pre-verbal language of asethetics to sense our environment before we can think. As much as we repel from danger, we're drawn to seamless, cohesive symmetry, whcih we find beautiful. We are naturally attuned to beauty because we innately understand that it represents worthwhile information. Continue reading

Should designers code?

essays5 minutes

If you want to know how to make software that connects with and works for real people, there's no substitute for shaking hands with the invisible demons programmers wrestle with. Continue reading

Ward6 website


Building an online reputation for a renowned Australasian Healthcare communications agency. Continue reading